Today’s Athletes has revolutionized what you should expect from a sports media firm.
Today’s Athletes is committed to Developing, Elevating, and Establishing your brand. We strive to advise and assist our clients in all aspects of their careers. Each client is given the attention of a boutique firm, while providing large-scale relationships, network, assistance and opportunities. Today’s Athletes goes above and beyond expectations in helping our clients achieve their goals through professional Sports representation while honing in on many off the field opportunities that most agencies don’t focus on.
Today’s Athletes summarizes our approach as being each athlete’s personal management company both on and off the field. We run our agency with a family-like or team-like feel. This approach is the reason each member of the Today’s Athletes team has a passion for what they do, resulting in a personalized relationship with each client that will bring nothing but the most success. We focus on the following core pillars:
The moment a client signs with Today’s Athletes, we get to work on developing a comprehensive plan tailored to each individual athlete. We do this because the first steps are always the most important, from implementing a personal website to starting an LLC. We ensure the overall success and growth of your social media presence, your brand name recognition, and your overall notoriety with companies and fans alike. We are focused on ensuring that your personal success runs through your playing career and beyond. By building a strong business foundation the right way, this can secure long-term financial stability.
We recognize that an athlete’s primary source of off-field revenue is through the development and maintenance of their personal brand. Here at Today’s Athletes, our main priority on a daily basis revolves around anything that will create new revenue streams for our clients. Harnessing the power of social media is crucial to building an athlete’s brand, and we have the expertise as well as the resources to maximize this potential. Additionally, we provide clients with access to our vast network, which routinely results in sponsorship and endorsement opportunities on large and small scales.
Today‘s Athletes is unique from the typical sports agency in that it provides each client with access to Today‘s Business, a full-service digital marketing agency. The marketing goal for our athletes is to create a positive consistency in brand and maintain it through custom marketing strategies. Today‘s Business establishes and manages the social presence of each athlete, providing a 24/7 monitoring service on each platform in additional to public relations services. We have built relationships with some of the nations most well know brands including Nike, Under Armour, Dunkin Donuts, Modell’s, Bose , and many more.