Endorsements and sponsorships are an excellent strategy for those in the athletic industry to attain increased exposure and revenue. Endorsements and sponsorships are highly negotiable, which is why it is important for athletes to be well represented when pursuing various partnerships. At Today’s Athletes, we help our clients actively pursue both large and small-scale endorsement and sponsorship opportunities. We ensure that these partnerships will be valuable for our clients and positively influence their brand image.
Today’s Athletes has an extensive network of strategic, trusted partnerships with various brands and organizations, all seeking athletes who will best represent their brand. We utilize this trusted network to secure favorable endorsements and sponsorships for our clients. These typically include both local and national appearances, autograph signings, and media initiatives. These sponsorships and endorsements aim to help our clients generate revenue and increase exposure in the off-season.
We live in a day and age where your reputation lives online, therefore brand management transfers into the digital world as well. All digital marketing services will be handled by Today’s Athletes’ parent company, Today’s Business, a full- service digital marketing agency located in Pine Brook, New Jersey. The easiest and most effect way to engage with fans is through an online presence. Today’s Business begins by building a new (or enhancing the existing) social media presence of each client on platforms including Facebook, Twitter, Instagram, etc., as well as provide 24/7 monitoring of these platforms.
From creating custom graphics for posts, to personalized backgrounds, cover photos and videos, Today’s Business will provide you with everything necessary to solidify your brand image across all platforms to directly reach your fan base. Today’s Business will also research other online areas in which the fan base of each athlete has a presence. A strategy, similar to that of social media, will be implemented in the best way to interact with the fans, while maintaining a consistent brand image all around. Other services provided by Today’s Business, which are at the full disposal of each client include:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Content/Email Marketing
- Reputation Management
- Website Development
Unlike most agencies, our public relations services aren’t only here for when something goes wrong. We preach that the best defense is good offense. In order to serve our clients to the best of our ability, we encourage early communication, and continuing to communicate often and honestly. In the event that something does go wrong, Today’s Athletes will utilize our crisis management skills in order to solve the issue and restore your brand image. All efforts until that point in time will have contributed to a bank of goodwill in case they are to be needed at the time of a crisis. Today’s Athletes is committed to developing each client’s off-field profile through a unique public relations strategy. Each aspect of the plan will work to promote and maintain the athlete’s brand on and off the field. As public figures, we make sure our clients are fully aware that everything they do and say can affect their image and even their careers. Our clients need to value the perception the public has of them and want to do their part in keeping that notion positive.
Today’s Athletes publicity services begin with thorough media training, providing techniques for proper interview and camera etiquette which results in each client putting their best face forward to the media. Educating athletes on the role of the media will help our clients understand how to use it to their advantage of building a positive brand image. Behind the scenes, we uses our relationships with major outlets to promote our clients and secure media placements that further promote this positive brand image. We strive to create a presence outside of the athlete’s sport by get our clients recognized for doing the right things off the field. These reinforcements work together to make each athlete more marketable to sponsors, endorsements and other opportunities that will result in generating revenue.
In the event that an organization treats you unfairly or acts in such a way as to violate the terms of your contract and/or the Collective Bargaining Agreement, Today’s Athletes offers full representation in all league-related grievances. We also offer arbitration and litigation services to our clients through zealous, ethical, and professional representation.
Managing partners Ryan Scarpa and Jeffrey Dobin are both licensed attorneys certified by both the NFL and NBA, ready to represent our clients at any given moment. Ryan has a proven track record of successfully representing small and large college athletes in their transition to the NFL. Jeffrey became a salary cap expert through his experience at RealGM, a popular sports website that provides the NBA with patented software for managing finances, balancing the salary cap, and creating trades permitted under the Collective Bargaining Agreement.
Many athletes choose to pursue philanthropic endeavors throughout their career and post-career. Whether our clients are looking to start their own charitable foundation, or support an existing foundation close to their heart, Today’s Athletes has the experience and skills to guide them through the process.
We have all of the necessary experience in forming charitable foundations on behalf of our clients, and ensuring that they thrive. Our event planning team has experience planning charitable events- ranging from upscale galas to casual golf outings. Today’s Athletes facilitates all the necessary steps in the development, promotion and execution of the event to ensure a successful affair. Our utmost goal is to ensure our clients are able to actualize all of their dreams- on the field and in their philanthropic endeavors. We love having the opportunity to support incredible causes, and are thrilled when our clients show that same spirit.
Throughout an athlete’s career, there will be several contracts to deal with. Without proper representation and negotiation, the athlete may not be receiving the best possible compensation and benefits for the work and services they are providing to a team. At Today’s Athletes, we work tirelessly to ensure each player receives favorable compensation and treatment for their services.
Both on and off the field, our number one priority is ensuring that our clients are being treated fairly. We have a team of attorneys experienced in negotiating contracts to maximize the earning potential and benefits for our clients.
After conducting in-depth statistical research, we come completely prepared to negotiations ready to demonstrate the worth of our clients. We use a variety of tried and true tactics to secure out client’s professional, financial, and familial long-term interests.
Through extensive research and objective criteria, we will work to determine the market value of each client. Today’s Athletes will conduct extensive research and analysis of the following:
- Team Compensation History
- Team Budget
- Salary Cap Exemptions
- Team History
- Client Interests
- Client Expectations
- Immediate Goals
- Long-Term Goals
Our experience in extensive research and analysis allows us to negotiate the best possible outcomes for each unique athlete/client. We work to meet our client’s specified goals for both the present and long-term, ensuring they can continue to perform at their highest level.
You have worked extremely hard your whole athletic career to get to this point. But, are you working at your maximum potential? Today’s Athletes provides our clients with top quality training in preparation for the NBA and NFL Drafts. We have one goal in mind when it comes to Draft Preparation: For our clients to be the best they have ever been when it comes to Draft Day. We are prepared to work just as hard as you to get you to this point.
Today’s Athletes has close relationships with a number of established and successful training facilities all over the country. We will work with you to find a facility that best meets your individual needs so that you can become your best self. By Draft Day, our clients are guaranteed to have improved speed, mobility, and strength, thanks to the one-on-one coaching and position specific training set up by the professionals at Today’s Athletes.
Draft Preparation isn’t going to be easy. Our clients will be challenged to become stronger, faster, and better players all-around. Our partnerships with top training facilities around the country are dedicated to improving each player as a whole. They will work with each player to develop meal plans, workout plans, and other training regiments to mold each player into their best self.